During broadly disruptive events, such as global pandemics, consumer’s media consumption tends to increase 60%. Chief Technology Strategist, Brad Gastwirth, commented on how increased television usage does not mitigate financial impacts of COVID-19 on broadcasting networks for IndieWire. He explains how television networks increase revenue by raising ad rates in a normal market. “The problem is, what will people who advertise sporting events, concerts, cars, and product launches be advertising now?”
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